Measurement planning
Define events, owners and business questions before building reports.
◈ ANALYTICS & REPORTING
Know what your reports are actually measuring.
Define events, check data collection and build reports that connect website activity with the decisions your team needs to make.
Explore the service scope◈ ANALYTICS & REPORTINGWhat does our
What does our
analytics & reporting service include?
Define events, owners and business questions before building reports. Check agreed tags, events and duplicate or missing data. The proposal identifies the work included, review stages and responsibilities.
A good fit for
Teams that have unclear conversion definitions, inconsistent dashboards or gaps in website measurement.
◈ WHAT WE CAN HELP WITH
Analytics & Reporting: the work involved.
We shape the scope around your business, your priorities and the work that needs to happen next.
Implementation review
Check agreed tags, events and duplicate or missing data.
Dashboard design
Organise relevant measures with consistent definitions and filters.
Reporting handover
Document limitations, data sources and who maintains the setup.
Need help with analytics & reporting?
Share your goals and current setup. We can help you define a practical scope.
◈ WHAT YOU TAKE AWAYClear work.
Clear work.
Useful deliverables.
- Event specification
- Tracking validation record
- Agreed dashboards
- Metric definitions
Final deliverables, schedule and fees are agreed in your proposal.
◈ HOW WE WORKFrom understanding
From understanding
to action.
01
Prepare
Agree event definitions and reporting questions.
02
Develop
Configure or review the collection setup with suitable access.
03
Review and hand over
Validate sample journeys and explain the reporting limits.
◈ COMMON QUESTIONSYour questions,
Your questions,
answered.
Will a dashboard explain every sale?+
No. Tracking gaps, consent choices and offline activity can limit attribution. Reports should make those limits visible rather than imply complete visibility.
Who is this service suitable for?+
Teams that have unclear conversion definitions, inconsistent dashboards or gaps in website measurement.
How are fees and delivery dates agreed?+
We review the required outputs, available inputs and dependencies before proposing a scope. Fees and dates are confirmed in the proposal; third-party costs are identified separately.
◈ CONNECTED EXPERTISE
All Services Build on the right foundation.
Let’s talk analytics & reporting.
Share your goal, current setup and any deadline so we can discuss the scope.