Message brief
Define audience, offer, objections and the intended action.
◈ COPYWRITING
Help readers understand your offer and act on it.
Write focused website, campaign and product copy using verified details and a clear understanding of the reader.
Explore the service scope◈ COPYWRITINGWhat does our
What does our
copywriting service include?
Define audience, offer, objections and the intended action. Develop agreed headlines, body copy and calls to action. The proposal identifies the work included, review stages and responsibilities.
A good fit for
Businesses with an offer to explain and someone available to verify product or service claims.
◈ WHAT WE CAN HELP WITH
Copywriting: the work involved.
We shape the scope around your business, your priorities and the work that needs to happen next.
Page and campaign copy
Develop agreed headlines, body copy and calls to action.
Editing
Remove repetition and align the voice across deliverables.
Factual review
Route claims and practical details to the designated approver.
Need help with copywriting?
Share your goals and current setup. We can help you define a practical scope.
◈ WHAT YOU TAKE AWAYClear work.
Clear work.
Useful deliverables.
- Message brief
- Agreed copy drafts
- Reviewed final copy
- Headline and CTA set
Final deliverables, schedule and fees are agreed in your proposal.
◈ HOW WE WORKFrom understanding
From understanding
to action.
01
Prepare
Gather the offer details and source material.
02
Develop
Draft around the reader’s questions and decisions.
03
Review and hand over
Review claims and refine the final copy.
◈ COMMON QUESTIONSYour questions,
Your questions,
answered.
Can you write without a complete brief?+
We can help develop the brief. Missing prices, service details or evidence should be confirmed or omitted rather than replaced with invented claims.
Who is this service suitable for?+
Businesses with an offer to explain and someone available to verify product or service claims.
How are fees and delivery dates agreed?+
We review the required outputs, available inputs and dependencies before proposing a scope. Fees and dates are confirmed in the proposal; third-party costs are identified separately.
◈ CONNECTED EXPERTISE
All Services Build on the right foundation.
Let’s talk copywriting.
Share your goal, current setup and any deadline so we can discuss the scope.