Account and campaign review
Identify structural issues, irrelevant traffic and gaps in the conversion journey.
◈ PPC
Paid campaigns built around your next customer.
Connect targeting, creative and landing pages with a clear plan for enquiries, purchases and measurable learning.
Explore the service scope◈ PPCWhat does our
What does our
ppc service include?
Paid advertising works best when the offer, audience and landing experience support one another. We build campaigns around specific objectives, then use the results to refine where and how your budget is spent.
A good fit for
Businesses ready to promote a clear offer, generate demand or improve an existing paid campaign with a defined test budget.
◈ WHAT WE CAN HELP WITH
PPC: the work involved.
We shape the scope around your business, your priorities and the work that needs to happen next.
Search campaigns
Organize keywords, ads and landing pages around customer intent.
Paid social campaigns
Plan audiences and creative tests for suitable social advertising channels.
Remarketing
Define relevant follow-up audiences where consent and platform requirements permit.
Landing page alignment
Make the destination match the ad promise, with clear information and a useful next step.
Testing and reporting
Set test priorities and review lead quality alongside media metrics.
Need help with ppc?
Share your goals and current setup. We can help you define a practical scope.
◈ WHAT YOU TAKE AWAYClear work.
Clear work.
Useful deliverables.
- Campaign structure and launch checklist
- Audience and keyword plan
- Ad copy and creative direction
- Tracking requirements
- Testing and reporting cadence
Final deliverables, schedule and fees are agreed in your proposal.
◈ HOW WE WORKFrom understanding
From understanding
to action.
01
Confirm the offer and budget
Review the product or service, target market, landing page and available test budget. Define what counts as a useful conversion.
02
Check the conversion path
Test the destination and agreed tracking before spending on traffic. Confirm who handles enquiries after they arrive.
03
Launch a focused test
Start with a manageable campaign structure. Keep changes documented so the results can inform the next decision.
04
Review cost and lead quality
Compare media metrics with actual enquiries or orders. Investigate poor-fit leads before increasing spend.
◈ COMMON QUESTIONSYour questions,
Your questions,
answered.
What should be ready before a paid campaign starts?+
You need an accurate offer, a usable destination page, an agreed budget and a way to handle responses. If tracking or follow-up is missing, launch preparation should include it. Management fees, creative production and advertising spend should be identified separately.
Is advertising spend included in your fee?+
Media spend and management fees are separate items in a proposal. Budgets are agreed before launch.
Can you take over an existing account?+
Yes. We start with an account review and agree on access, tracking and change priorities before taking over management.
Will you guarantee leads or sales?+
No fixed result is guaranteed. Performance depends on your offer, market, budget, tracking and the customer experience after the click.
◈ CONNECTED EXPERTISE
All Services Build on the right foundation.
Let’s talk ppc.
Share your goal, current setup and any deadline so we can discuss the scope.